One Africa Wants To Put Lüderitz On The Map

One Africa wants to put Lüderitz on the tourist map by making a documentary on it. Previously many South African and German companies have wanted to make a documentary on Lüderitz. Although these companies promise great opportunities, very little was said about the actual publishing of the documentary.

To make a promotional documentary work it’s very important to think about the locations where it should be featured. Featuring it on the cruise ships heading for Lüderitz, might be very nice for the tourists on that ship, but they are already heading for Lüderitz, whether they see the documentary or not. For that reason it makes more sense to show it on the Namibian local television, maybe even on South African television and to release it as a DVD to the various tourist companies. This is what One Africa is currently offering Lüderitz. A chance to put Lüderitz on the map and raise the awareness of Lüderitz within Namibia. Mr. van Schalkwijk, who will oversee the whole project from One Africa’s site, has previously made documentaries for Discovery, National Geographic and he made a promotional DVD for the Namibian Board of Tourism.

The Funding

Obviously a company such as One Africa is not a charity. This means the Lüderitz community needs to invest in this matter. It certainly is an opportunity to raise the awareness of Lüderitz and to create a bigger tourist flow, but it can only be realized if the Lüderitz businesses are prepared to invest.